Working out what the most profitable niches in Internet marketing are, can be problematic for a newbie. Profitable niches are important, but there are other criteria to look at as well.
First of all, you need to look at the niche in terms of problems. I don’t mean problems that you are going to encounter I mean problems within the niche. Everything you do will be directed at solving a problem, problems that your reader will have.
To illustrate this problem let’s have a look at the dog niche. A common problem with puppies is the fact they chew everything. Anybody looking to a solution for that problem will Google “how to stop a puppy chewing.”Or “stop puppy chewing”.
So you would be looking for a product that will help puppy owners from losing all their shoes. Ideally, you should be looking at a niche with a lot of problems, and also a lot of solutions.
On the surface of it, the acne niche is a great niche to go into. A lot of people have the problem of acne, and there are a lot of solutions available. However, in my view, it’s not a great niche!
True, it passes the criteria of a lot of people with the same problem and a lot of solutions. On the other hand, a lot of the people suffering from acne are under 25. Many of these will be teenagers who don’t have their own credit card. It’s not a niche where a lot of the people suffering from the problem have disposable income.
Another problem with this niche is the fact that acne is one problem. It may re-occur but the chances are the first solution will work a second time.
On balance, that usually means that the reader will only buy one solution.
Do you get where I’m coming from here?
Another Wrong Way to Make a Niche Selection
Another problem newbies make when they are selecting a niche is to make it too narrow. For instance, everybody buying a phone will want a phone case at some time or other.
Can you make a niche out of phone cases?
Yes, of course, you can. You can make a niche out of virtually everything. However, you may hit a problem when you’re writing about phone cases.
Before you go any further, I want you to think about this case scenario. You have an iPhone 4,5,6 or 7, and you have black cases and white cases.
You have to write about those phone cases in the form of a product review. Before you write the review, you have to write about the problem.
Okay so let’s look at why people buy a phone case
They need to protect their phone from damage. You can write about dropping phones on hard floors and breaking the phone. Think about it a bit more? Just how many words can you write about this maybe 300?
My point is you may struggle as a newbie to write the content. You can, of course, outsource the writing of the content.
I cut my teeth on writing content many years ago and writing about plates. I wrote about 5-inch plates, 6-inch plates, 7-inch plates, 8-inch plates, 9-inch plates and 10-inch plates.
Can you see where I’m going here? You have to be able to be sure you can find something to say before you start
So as you can see, acne is a niche with a limited number of solutions for a limited number of people for a limited amount of time.
Going back to the dog niche, but once the owners have solved that problem, there are others.
Dogs are pack animals, but puppies need to be taught how to be socialized and how to be part of their pack.
So the dog niche fulfills the criteria of multiple problems and multiple solutions. It ticks boxes on more than one count. Pet owners are very often irrationally passionate about their pets.
What Does irrationally passionate mean?
It means that they are prepared to spend an irrational amount of money on their pets. In plain English, that means they spoil their pets rotten.
Some pet owners treat their dogs more like children, and they spend an irrational amount of money on them.
That means some of them will be concerned with the provenance of their food. Others will be concerned with having fashionable dog coats.
So you can see a pattern emerging. Dog owners are a group of people with a lot of problems and also a group of people with money to spend to pamper their pets.
Do you think that this would be a profitable niche to go into? You bet your sweet bippy it is!
The problems exist all the year round which makes it an evergreen niche. There may be a few dips and troughs in the year, but basically, the niche is profitable for 12 months of the year.
What Are The Most Profitable Niches in Internet Marketing?
These are the niches with people who have a massive range of problems over the course of the year spread out equally and there is a massive amount of solutions available to these people you can recommend.
For my money, there are only four niches to enter into.
These four niches will give you an endless amount of content to write about. All four have something else in common brand-new products are coming out all the time.
Another advantage to me is that all four of them have high-end products. High-end products mean much bigger commissions. I mean have you seen the price of designer dog kennels?
One question newbies often ask is
“aren’t these market saturated?”
My answer to that is quite simple. How many people do you know who have money? There are billions of adults who are just about managing on their salary.
All of these people want quick easy ways to make cash and all of those niches above tick all the boxes.
Later in the week we will be looking in depth at these niches, and I will be giving you tips on how to crack them.