It ‘s hard to sell your products yourself, to be really profitable you need to attract profitable affiliates. You don’t have to you don’t have to pay them anything If you’ve got your own products, it’s worth adding an affiliate program.
What is an Affiliate?
An affiliate is a person or company who promotes your product for a percentage of the purchase price. That percentage is low for some physical products with companies such as Amazon offering 4%. Typically digital products offer 50% or more.
In practice, if you promote products that cost $2,000.00 and the company offers a 50% affiliate program then you will earn a $1,000.00.00
Not sure where to get access to products up to $10,000.00? Start here and you will get an invitation to promote products you can earn $5,000.00 a pop.
Affiliates are commission only salesmen, they only get paid when they introduce a sale. Which means that they only “cost” you money after you’ve earned money.
Some niches have affiliates everywhere you look and others are more subtle.
But they’ll be there, if you can’t find affiliate’s within your niche, then you should think that you’re in the wrong niche.
Most affiliates aren’t serious! They haven’t got lists and therefore may make 1, 2 or three sales from their website. This is not the sort of affiliate that you are looking for.
Ideally, you want to be in contact with the big players in your niche who have large lists or at the very least a responsive list.
You don’t want to approve anybody as an affiliate. Your most profitable and best affiliates will be those that you build a relationship with. Check out the people who asked to be an affiliate. Don’t just approve everyone willy-nilly. Apart from anything else this can bring your server down. This is happened to me by approving everyone in the past. I ended up with a lot of spammers who just crashed my site.
Bearing in mind that 96% will do nothing so you may as well not approve them in the first place. Most affiliate programs allow you to vet the affiliates.
It’s very easy to apply to be an affiliate, most programs don’t demand that you jump through hoops. With JV Zoo and Warrior plus it’s more or less click on request. Other programs such as ClickBank are even less fussy. If you are a member then you just pick up the affiliate link from inside the marketplace. You don’t even have to request the approval of the product owner.
With Amazon it even harder to know who your affiliates are. Everything is handled internally by Amazon so you have no idea and therefore no control.
How do you find affiliates in the first place?
Listing in marketplaces like Clickbank and Warrior Plus can sometimes lead to affiliates finding you.
But it’s chicken and egg. Successful affiliateS want proven products so you need to prove sales. To do that you have to be able to driving traffic to your offer to make those sales.
So the first thing you need to do in order to attract affiliates is to start getting your own sales for your product.
Once you become successful to some extent word-of-mouth will spread will the word. For instance if you are a PLR writer like me other PLR writers will tell me what they’re making money from as an affiliate as well.
Once you start building your list then also build an affiliate list. Let affiliates join your notification list so that when you release a new product they know about it first. I always release, the release date of my new products at least a month before I launch. This gives the affiliates chance to come up with bonuses and a sales strategy.
Please don’t spam your affiliate lists. Keep it as a completely separate list and don’t send them out your offers. It’s rude. They are already making you money don’t be greedy!
These are the affiliates you want to find, those that are prepared to go all out and promote you. The more launches you do the easier the process gets. Over time you build up a loyal list of followers both affiliates and buyers.
Go into the marketplace in your niche in JV Zoo and also in the Warrior plus. See if you can find products owners in the same niche and approach them. I would not email directly within this platform. My strategy would be to contact them on Facebook and say hi I am a new product and I would really like to send you a review copy so you can decide whether or not you want to promote it. Given the offer and a download link
Don’t be mean with your review copies. You don’t have to give them out to people who clearly can’t afford to buy the product but it’s always a good idea to give one to your affiliates.
One thing some affiliates want is email swipes. I am not a fan of these myself because many people end up getting identical emails. However, some affiliates will not promote without these email swipes so it’s worth your while writing a series of emails.
Another way you can expand your affiliate base is to offer your customers a chance to be an affiliate. I offer my products within a membership site and they can all become an affiliate from within the site.
If they are happy with the product they bought they will be very happy to recommend it to others. They already had their own copy so you don’t need to give then a review copy.
Getting an army of crack affiliates takes time. But if you keep persevering then you will find you can build up followers. Keep in contact with them. Keep them in the loop and tell them in advance about upcoming launches.
And if you’re really lucky, a handful of those will add your products to their follow up sequence and you’ll get a steady stream of sales. But – in my experience – those affiliates seem to be the exception, no