When I first started in Internet marketing, it was possible to throw up a five-page website and sit back and earn. Today the rise of automated software has put the kibosh on this business plan. Nowadays you have to become a leader within your niche.
To many people this is scary they don’t know how to become a leader within your niche. In fact, it is quite easy, once you have ditched the idea that no one will want to listen to you, you can begin.
Your voice has a place within your niche because you have a unique message and a way of doing things different to anyone else.
Being an authority is a journey as well as a destination. Share your journey with your readers because they are people who can learn from you, and you can learn from then.
There are many ways you can position yourself as a leader – in a way that’s within your comfort zone.One of the easiest ways to do it is to take a stand and do it ethically.
Many people think that being an authority is about bragging, bragging about how successful you are. That stance will get you nowhere at all.
Become a better researcher and share that knowledge
Research what are the hot topics and trends within your niche. Checkout, new products, and techniques. Above all check out new and rising stars.
Yes, you can advertise who your competitors are. Talk to your audience about their products. Review them, and if, there is something left out of their products write a short report that fills in the gaps and dots the t’s and gives it away as a bonus.
Reviewing new products will put you in a position where your readers can find all the information they need within one blog, they don’t have to spend three hours looking for that information.
Cutting edge information is always premium information, bring it to your blog first. Work for your audience, that is what a leader does. A copycat will rewrite and rehash old information.
Embrace the competition
Your competitors need reach as well you can create new products with them. Invite them to be guest bloggers on your site. This works particularly well with rising stars, if you become a rising star, it is in your competitor’s interest to work with you.
Don’t look at your niche in a narrow way; there are lots of things that you don’t cover, but you can link to people who do. Any successful leader looks at their stats, and it will be obvious if you keep linking to someone.
Make a list of people who have complementary sites, reach out to those webmasters and work out a way you can both promote your business.
Ethical Product creation
It’s never a good idea to mislead your readers it always comes back to bite you on the bum. When you give out information, keep it simple and don’t leave out a crucial piece of information so that you can get a one time offer. I am not saying don’t have a one time offer, you should be in most cases, but it is not good to try to sell an incomplete product, it annoys people when they buy a product and then finds they have to purchase a piece of software to make it work.
A better way is to explain how to do it manually.Your upsell can be a software product, but sell it as something that will get the job done faster, but stress they don’t need it to make the product work.
Sometimes the omissions are not intentional especially if you are a geek. For instance, you can give an instruction “upload it to your website”, because for you, in your mind you know what that instruction means. However, if you don’t know how to do that, it is incredibly frustrating.
Have a contact email
Many Internet marketers ignore their customers after they have bought from them, few of them have a help desk. This, is crucial you need to interact with people who need your help.
Remember your own experiences when learning what were the silly things that you could not master.
Become a Leader Within Your Niche
Don’t just approve your blog comments reply to it to encourage your readers to keep the dialogue open. Reply in person to your reader’s don’t use a VA.
Going the extra mile is time-consuming, but you will reap the benefits in spades. Eventually, your readers will see you a leader in your niche.
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